As leading supplier of technical services to the oil and gas industry, Schlumberger has a unique culture that grew out of its multinational roots. As the company expanded beyond its core competencies, that distinctive edge became blurred where it was needed most – in the hearts and minds of employees.
A key goal of the brand development program was to help reignite awareness and motivation to the Schlumberger way of working. Ken led the EMEA contingent of the global team that helped articulate the expression of that culture.
Performed by Schlumberger, the employee recognition program introduced along with the new brand, helped galvanize 65,000 employees around a renewed sense of what it means to be part of this exceptional company.