Brand strategy is essential to articulate what makes a firm unique and how it measures performance. Ken helped Hydro develop communications and governance to implement The Hydro Way as a part of the company’s overall strategy.
The Hydro Way took its name from how other great brands such as Toyota and HP have defined their unique way of doing things as expressions of their identity. While the elements of The Hydro Way carry big ideas, they required down-to-earth explanations to ensure they are understood and acted on.
Ken’s work on this important part of Hydro’s brand strategy included writing the documentation, illustrative content and hands-on training to explain what it means in practice.