About me
Ken portrait

One of my clients tagged me better than I ever could: a creative soul with a strategic mind, helping companies become more self aware.

Making brand architecture matter

It may not be sexy, but the brand will soon ‘go wanton’ without it

The project manager was having a meltdown. The brand program for our Fortune 500 client was about to grind to halt. He had just counted over 10,000 products to be incorporated into a coherent naming system. "Relax. We just need to put a condom on the brand to stop name proliferation". To his quizzical look I quickly followed up – “…aka brand architecture." Fortunately, the client that had overheard this had a sense of humor. "Can we put that in the presentation to the Board?" Luckily for me, he was over-ruled.