Typographer revolt incites regime change News flash: In a surprising turn of events, it emerged that local typographers and branding experts incited the bloody uprising last month in Kyrgyzstan. Unconfirmed reports suggest that a local trade organization had been forced … Continued>>>
One of my clients tagged me better than I ever could: a creative soul with a strategic mind, helping companies become more self aware.
Your alumni still remember, even if you don’t
Most corporate communication managers would laugh you out of their office if you suggested that past employees should be considered a serious stakeholder audience. Reflecting on a recent evening spent with past work colleagues, I couldn’t help but think about how much brand goodwill is squandered when companies forget about their past ambassadors.>>>
Why the M&A Department might need a lesson in brand management
Why is it that most merger & acquisition teams seem to think they’re good at logo design? Or that politicians consider themselves naming experts? The United–Continental merger announced this week prompts a few observations on reckless brand management induced by merger midwives.>>>