blog
About me
Ken portrait

One of my clients tagged me better than I ever could: a creative soul with a strategic mind, helping companies become more self aware.
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When brands meet

The value of partnerships in brand management

Partnership often seems to be a counter-intuitive act in the world of the brands. As any marketing person will tell you, successful brands thrive on differentiation and relevance.  So why bother with collaboration, co-branding or attempts at getting disparate brand personalities to find common ground?

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Brands and Sustainability

An Earth Day note on brand management

The world probably needs another blog on brands about as much as it needs another brand. This may sound a bit ironic coming from one who makes his living from helping companies manage their brands. But perhaps there is another way to see beyond the thin veneer of coolness, money-making machinery and nice slogans that brands have become.

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